GoHighLevel (GHL) has become the go-to all-in-one platform for agencies, coaches, and entrepreneurs looking to automate marketing, sales, and CRM systems. But as powerful as GHL is, unlocking its full potential often requires hiring an experienced developer who knows how to build, customize, and optimize it for your business.
The problem? Not all “GoHighLevel experts” are created equal.
Whether you’re looking to build a full-scale automation system, integrate custom workflows, or create branded SaaS snapshots, here’s how to choose the right GoHighLevel developer for your needs.
- Clarify What You Actually Need
Before you start searching for a developer, define your goals clearly.
Ask yourself:
Do I need a CRM setup and pipeline automation?
Am I building funnels and landing pages?
Do I need API integrations, custom triggers, or white-label SaaS features?
Do I want a developer who can also handle design or just backend logic?
Having clarity upfront will help you match with a specialist who actually fits your project. GHL developers vary widely—some focus on funnels and design, while others are automation and API integration wizards.
- Look for Verified GHL Experience
A real GoHighLevel developer should have:
Certifications or a proven Agency Pro or SaaS Pro account.
Demonstrable experience in building GHL snapshots, custom automations, or multi-account deployments.
References or case studies showing results for other clients.
Ask to see examples of funnels, automations, or dashboards they’ve built. If they can show measurable outcomes (like increased conversions or automated follow-ups), that’s a green flag.
- Check Their Workflow and Process
A seasoned GHL developer should have a structured process—typically something like:
Discovery call
Strategy and mapping of workflows
System build and testing
Training or handover
Ongoing optimization or maintenance
If someone skips straight to building without a discovery phase or planning session, you might end up with a half-functional setup that doesn’t integrate properly.
- Test Communication and Responsiveness
You’re not just hiring technical skills—you’re hiring reliability.
Your GHL developer should:
Communicate clearly and promptly
Use tools like Loom, Slack, or ClickUp to share updates
Be transparent about timelines and pricing
GoHighLevel projects often evolve over time, so having a responsive, proactive partner makes all the difference.
- Ask About Integration and API Knowledge
If your setup involves connecting GoHighLevel to other platforms (like Stripe, Zapier, WhatsApp, or Calendly), ensure your developer understands APIs and webhooks.
Integrations separate the amateurs from the pros.
A developer with solid API knowledge can save you hours of manual work and automate complex workflows that scale effortlessly.
- Understand Their Pricing Model
GHL developers can charge in various ways:
Per-project (e.g. $1,000–$3,000 for full buildouts)
Hourly (usually $50–$150/hr depending on experience)
Retainer (monthly maintenance, updates, and optimization)
Cheaper isn’t always better—especially when your entire client system runs on what they build. Look for transparent pricing with clear deliverables rather than vague promises.
- Review Testimonials and Case Studies
Good developers proudly showcase results.
Look for:
Client testimonials mentioning specific results (“increased bookings,” “cut admin time by 60%”)
Before-and-after dashboards
Repeat clients or long-term relationships
Even better—contact a past client and ask how well the system performs months later. Longevity is a sign of solid, scalable work.
- Ask About Support and Training
A proper GHL setup should come with:
A walkthrough video or training session
Documentation for key workflows
Post-launch support (even if limited)
You don’t want to be left guessing how your automations work. A developer who takes time to explain things shows confidence and professionalism.
- Go With a Specialist, Not a Generalist
Many freelancers “also do GHL,” but the platform evolves fast. You need someone who lives and breathes GoHighLevel—constantly testing updates, beta features, and new automations.
A dedicated GoHighLevel developer will understand nuances like:
Workflow logic with if/else branching
Multi-location SaaS setups
Trigger links, UTM tracking, and pipeline reporting
Client onboarding snapshots
That deep knowledge often translates into better builds, fewer bugs, and faster results.
- Trust your Gut
After all the checks, go with your instinct. If a developer is enthusiastic, understands your goals, and communicates clearly—they’re probably the right fit.
Final Thoughts
Choosing a GoHighLevel developer isn’t just about finding someone who can “build funnels.” It’s about partnering with someone who understands systems, automation, and business logic—someone who can translate your processes into a scalable, efficient setup that grows with you.
A good GHL developer doesn’t just build; they elevate your business.
